Thinking about ‘going Rogue’? Good choice. Rogue Audio has some of the best values in audio, with stunning case work and beautiful sound.

Rogue Audio Ninety-Nine Preamplifier

Looking for Reference Level Audio? Look no further than our Focal Utopia III and Sopra line of speakers. We have the reference Scala V2 and Diablo Utopia.

Focal Scala V2 Utopia

Gorgeous. Amazing. Simple. Complete. Wireless. Updatable. Unbeatable sound. The Devialet line of all in one audio systems. See it. Hear it. Believe it.

Devialet 200 audio system

Thinking of going ‘old school’ with vinyl? There’s nobody better in town to fit you with the right turntable for you. We carry Rega, Pro-Ject, Clearaudio, and Roksan.

Rega RP6 Turntable

We carry some of the best modern audio products that not only look good… they sound good, and are well connected. Feast your eyes on the Naim Mu-so Qb.

Naim mu-so
Enjoying Music is a Lifestyle Choice.
Come in and relax in our carefree listening environment.
Because Music Matters...
Music is a Lifestyle

2-Channel Stereo

Multichannel/Home Theater

Computer/Server Based


Featured Product
Moon by Simaudio Neo ACE

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Hours: Tues - Fri: 11am - 7pm
Sat: 11am - 5:30pm
Sun: 12pm - 5:00pm
Mon: Closed

1401 SE Morrison St., Suite #115
Portland, OR 97214 map it >
Phone: 503.280.0910

Stereotypes Audio of Portland, Oregon is one of the top HiFi Audio and Stereo stores in the Northwest, serving the Portland and SW Washington area with top analog, digital and streaming audio gear from names like Audio Research, Simaudio, Naim, Oppo, Rogue Audio, Focal, ProAc, Dali, Rega, Cambridge, Nordost, Kimber Kable, Spendor, PSB, Harbeth, Integra... read more >

You’ll find us located in SE Portland’s Morrison Place next to Nostrana Restaurant and Smokehouse Tavern with plenty of free parking. Get Directions! >


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Featured Product: Moon by Simaudio Neo ACE!

Be sure to check out our Featured Product of the quarter: The Moon by Simaudio Neo ACE! Read about it here. Then come hear it!


New Shunyata Research Hydra Denali Series Power Conditioners in stock and on demo!

We have the brand new Shunyata Denali line of power conditioners from Shunyata Research in stock and on the floor ready to demo. We’ve been enjoying both the amazing sound and wonderful new form factor of this new line from Shunyata! It’s nice not having to bend too far down or get behind gear to reach the power plugs. This new Hydra line falls just below the Hydra Typhoon series, and comes in three form factors, standard shelf unit (D6000/S) with a 20-amp breaker, the new tall form factor flagship 600oT with two high current outlets and four source/preamp outlets with the new ‘medical’ filters and a 30-amp electromagnetic breaker, and then finally the smaller vertical floor unit, the 2000/T, with 2 outlets and a 20-amp breaker. Already garnering high praise, we can’t wait to fully put these pieces through their paces! Come audition a Denali today!


New shipment of ELAC Speakers now in!!! Including A-stock UB5s!

Our new shipment of ELAC Speakers has hit our stores today, and we have exciting news. We even have the ‘A-stock’ Uni-Fi UB5s in now, first real shipment to the states of this much awaited product! These have only been previously available as an early B stock run. We also have the Debut F5 floor standers in this shipment as well. The B6 Debut speakers that have been out of stock, are still on back order, but we hope to get soon in a second shipment. Stay tuned and check back soon about final delivery of the B6s. All of the ELAC Speakers are garnering tons of press and praise, and have been a favorite of the budget conscience. ELAC Uni-Fi UB5 reviews here, here and here, and the UF5 here.


New in Stock! New Record Doctor V cleaning machine. New heavy metal Speaker stands.

We just got in the brand new Record Doctor V cleaning machine, for you vinyl enthusiasts out there! We’re just testing it out it’s so new! Come check it out! For those of you looking for heavy duty metal speaker stands that are fillable, we have some new options now in stock. In both a heavy weight as well as a mid-weight version. They come in 24″ and 28″ options.


Rega Planar 3 Turntables and Rega Planar 2 Turntables are in stock!

We’ve had several Rega Planar 3 turntables in stock for the past several weeks now, and they’re sounding great… and look simply STUNNING! They’ve been garnering lots of praise (here, herehere and here) and are well worth the audition! The Rega Planar 3 replaces the outgoing RP3 that has been the ‘go to’ turntable for best value/price point for performance for many many years. Rega has brought back their old Planar moniker, but the performance of these are well beyond those original models. Right on the heels of the Rega Planar 3, we have the Rega Planar 2 turntables now in stock in black and white (about 2-3 weeks). The Planar 2 will accept the current RP1 performance pack, which consists of a Rega Bias cart, thick wool mat, and a reference white belt, all for a $200 upgrade. You can check out the early reviews for the Rega Planar 2 here and here. Both the Planar 2 and 3 have garnered The Ear reviews “Best Buy” awards. If you’ve been on the fence about getting into vinyl records and are needing a turntable, these represent two great turntable values that will help get you started at better than entry level performance.


Great review for the Rogue Audio Stereo 100 Amplifier

From the independent website 10 Audio, comes this great review of the Rogue Audio Stereo 100 Amplifier. Read it here“We are all familiar with terms such as “good for the money” and “sets a new standard at its price point” and “plays above its class” and similar ideas that attempt to compare the sound of a product with its cost. Rogue Audio has introduced the Stereo 100 power amplifier, at $3,495, that offers better performance than anyone has offered up to now – possibly at any price.”


T.H.E. Show Newport 2016 photo gallery

Our own Teri Inman travelled to T.H.E. Show Newport this year, and got lots of great photos. She will also have lots of new info coming soon about gear from the show. Check out the photo gallery at our Facebook page here.


Quick News: New Moon by Simaudio ACE, Rega Planar 3, and Focal Alpha 65s in now!

Some quick news… We got the new Moon by Simaudio ACE that everyone has been waiting for in stock now, and it’s sounding great right now! We have it paired with the new ELAC Uni-Fi floor stander speakers. We also just got a bunch of brand new Rega Planar 3 turntables in. They have returned to the original Planar moniker. We also have a set of powered Focal Alpha 65 monitors that are sounding great with the Moon by Simaudio 230HAD. And if you haven’t had a chance to hear the Audio Research REF6 Preamplifier, you owe it to yourself to come check it out asap! It’s sounding AMAZING connected to the Focal Sopra No.2s!!!


Special deal on “Blemish” run order of New ELAC Uni-Fi speakers! (SOLD OUT)

(Sorry. SOLD OUT now. A stock Uni-Fi’s on their way!) We have just gotten in an early run of “Blemish” ELAC Uni-Fi speakers, and have been approved to put them up for a discount. $100 off of the pair of the Uni-Fi Bookshelf Speakers and $200 off of the pair of the Uni-Fi Floorstanders. Drivers have a slightly different shade from what was ordered. This is an early batch of the new Uni-Fi’s, get them while we have them for a deal! (image not actual blemish product)


New Audio Research REF6 Preamplifier in!

We have the brand new Audio Research REF6 Stereo Preamplifier in, and it’s already garnering high praise from our staff. While like any Audio Research product they recommend significant break in time, it’s still sounding really amazing right out of the box. The design of the faceplate is following the recent G Series styling, and it’s sound is creating something from another world. Our last ARC REF5 SE was so amazing, it’s hard to believe that they could top that, but they have. The tube count has been increased to six in the analog section (from 4), and there have been advancements made in the power supply to improve macro and micro dynamics and lowered distortion. The volume pot has also been upgraded. While the REF5SE was a top notch Pre, this is a definite upgrade over it. Hard to believe, but true. An early review can be found here.

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