Thinking about ‘going Rogue’? Good choice. Rogue Audio has some of the best values in audio, with stunning case work and beautiful sound.

Rogue Audio Ninety-Nine Preamplifier

Looking for Reference Level Audio? Look no further than our Focal Utopia III and Sopra line of speakers. We have the reference Scala V2 and Diablo Utopia.

Focal Scala V2 Utopia

Gorgeous. Amazing. Simple. Complete. Wireless. Updatable. Unbeatable sound. The Devialet line of all in one audio systems. See it. Hear it. Believe it.

Devialet 200 audio system

Thinking of going ‘old school’ with vinyl? There’s nobody better in town to fit you with the right turntable for you. We carry Rega, Pro-Ject, Clearaudio, and Roksan.

Rega RP6 Turntable

We carry some of the best modern audio products that not only look good… they sound good, and are well connected. Feast your eyes on the Naim Mu-so Qb.

Naim mu-so
Enjoying Music is a Lifestyle Choice.
Come in and relax in our carefree listening environment.
Because Music Matters...
Music is a Lifestyle

2-Channel Stereo

Multichannel/Home Theater

Computer/Server Based


Featured Product
Focal Sopra Speaker Line

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Hours: Tues - Fri: 11am - 7pm
Sat: 11am - 5:30pm
Sun: 12pm - 5:00pm
Mon: Closed

1401 SE Morrison St., Suite #115
Portland, OR 97214 map it >
Phone: 503.280.0910

Stereotypes Audio of Portland, Oregon is one of the top HiFi Audio and Stereo stores in the Northwest, serving the Portland and SW Washington area with top analog, digital and streaming audio gear from names like Audio Research, Simaudio, Naim, Oppo, Rogue Audio, Focal, ProAc, Dali, Rega, Cambridge, Nordost, Kimber Kable, Spendor, PSB, Harbeth, Integra... read more >

You’ll find us located in SE Portland’s Morrison Place next to Nostrana Restaurant and Smokehouse Tavern with plenty of free parking. Get Directions! >


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Rega Planar 3 Turntables in now, Rega Planar 2 Turntables on their way!

We’ve had several Rega Planar 3 turntables in stock for the past several weeks now, and they’re sounding great… and look simply STUNNING! They’ve been garnering lots of praise (here, herehere and here) and are well worth the audition! The Rega Planar 3 replaces the outgoing RP3 that has been the ‘go to’ turntable for best value/price point for performance for many many years. Rega has brought back their old Planar moniker, but the performance of these are well beyond those original models. Right on the heels of the Rega Planar 3, we have the Rega Planar 2 turntables on their way in black and white (about 2-3 weeks). The Planar 2 will accept the current RP1 performance pack, which consists of a Rega Bias cart, thick wool mat, and a reference white belt, all for a $200 upgrade. You can check out the early reviews for the Rega Planar 2 here and here. Both the Planar 2 and 3 have garnered The Ear reviews “Best Buy” awards. If you’ve been on the fence about getting into vinyl records and are needing a turntable, these represent two great turntable values that will help get you started at better than entry level performance.


Great review for the Rogue Audio Stereo 100 Amplifier

From the independent website 10 Audio, comes this great review of the Rogue Audio Stereo 100 Amplifier. Read it here“We are all familiar with terms such as “good for the money” and “sets a new standard at its price point” and “plays above its class” and similar ideas that attempt to compare the sound of a product with its cost. Rogue Audio has introduced the Stereo 100 power amplifier, at $3,495, that offers better performance than anyone has offered up to now – possibly at any price.”


T.H.E. Show Newport 2016 photo gallery

Our own Teri Inman travelled to T.H.E. Show Newport this year, and got lots of great photos. She will also have lots of new info coming soon about gear from the show. Check out the photo gallery at our Facebook page here.


Quick News: New Moon by Simaudio ACE, Rega Planar 3, and Focal Alpha 65s in now!

Some quick news… We got the new Moon by Simaudio ACE that everyone has been waiting for in stock now, and it’s sounding great right now! We have it paired with the new ELAC Uni-Fi floor stander speakers. We also just got a bunch of brand new Rega Planar 3 turntables in. They have returned to the original Planar moniker. We also have a set of powered Focal Alpha 65 monitors that are sounding great with the Moon by Simaudio 230HAD. And if you haven’t had a chance to hear the Audio Research REF6 Preamplifier, you owe it to yourself to come check it out asap! It’s sounding AMAZING connected to the Focal Sopra No.2s!!!


Special deal on “Blemish” run order of New ELAC Uni-Fi speakers!

We have just gotten in an early run of “Blemish” ELAC Uni-Fi speakers, and have been approved to put them up for a discount. $100 off of the pair of the Uni-Fi Bookshelf Speakers and $200 off of the pair of the Uni-Fi Floorstanders. Drivers have a slightly different shade from what was ordered. This is an early batch of the new Uni-Fi’s, get them while we have them for a deal! (image not actual blemish product)


New Audio Research REF6 Preamplifier in!

We have the brand new Audio Research REF6 Stereo Preamplifier in, and it’s already garnering high praise from our staff. While like any Audio Research product they recommend significant break in time, it’s still sounding really amazing right out of the box. The design of the faceplate is following the recent G Series styling, and it’s sound is creating something from another world. Our last ARC REF5 SE was so amazing, it’s hard to believe that they could top that, but they have. The tube count has been increased to six in the analog section (from 4), and there have been advancements made in the power supply to improve macro and micro dynamics and lowered distortion. The volume pot has also been upgraded. While the REF5SE was a top notch Pre, this is a definite upgrade over it. Hard to believe, but true. An early review can be found here.


New ELAC Uni-Fi UB5 Bookshelf Speakers coming soon

The new ELAC Uni-Fi UB5 Bookshelf Speakers that have been getting all of the press, building on Andrew Jones’ previous success with the ELAC Debut line of speakers, should be coming soon. We understand they will be hitting customs soon, and then heading out to all of the ELAC dealers. (apparently there was a slight delay in shipping from manufacturing) We can’t wait to hear them and share them with you!


Quick News: AURALiC Aries Mini now in!

We also have the newer AURALiC Aries Mini all in one simple streaming/DAC device in now! You’ve probably already heard much about it, but you can find out more information here.


Tony Levin visits Simaudio at their Canadian headquarters with his trio Stick Men.

A staff favorite, Tony Levin recently visited one of his favorite HiFi audio companies, Simaudio at their Canadian headquarters in Montreal. Stick Men (Official) were in Montreal and took time off from their hectic “Prog Noir” tour to visit Simaudio earlier today. Last evening’s performance was spectacular …stay tuned for more photos. You can see photos from their recent show at our Facebook link here.
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Rogue Audio Pharaoh Tubed Integrated Amplifier now in!

We have the Rogue Audio Pharaoh Tubed Hybrid Integrated Amplifier in now, and are demoing it in our bamboo room. This is one heckuva integrated amp! It utilizes a pair of long plate 12AU7 tubes for it’s preamplifier section (which includes the headphone jack), combined with a great and powerful solid state amplifier, providing 185 watts per channel into 8 ohms. It has a massive linear power supply, home theater bypass, three pairs of line level inputs, one pair of balanced XLR inputs, a phono stage for mm/mc, and is entirely hand built in the USA with a 3 year limited warranty. You can read a review of this here and here. Come audition this great piece today!

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